Package Design: Le Whif

My Le Whif finally came! It was backordered for awhile, but I was really interested in the package design for this product.

For some reason their tag line “as sweet as chocolate as light as air” and the copy in the instructions amuse me. For example:

  • Do you whiff through the nose?
  • How can there be no calories if there is chocolate in your mouth?
  • How do we practically consume chocolate in Le Whif?

Le Whif was invented by a Harvard professor. You “whiff” by placing it between your lips and breathing gently. One puff is equivalent to less than 1 calorie. They can be bought in singles or as a package. You should be able to get 8 puffs per whiff. I just tried the chocolate flavor and it tastes pretty good.

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