Awesome idea by Madison + Main! They made Daryl Johnson an overnight celebrity by randomly choosing him to be spokesperson for eSmartTax. His live twitter feed is featured on a digital billboard on I-195. You can also check out the interactive youtube video about the campaign & the campaign’s website.
Tweet @TheDarylJohnson and tell him how you’re going to spend your tax refund! You’ll be entered in a daily drawing to win a $100 Visa gift card.