The MIT Media lab has a research group called High Low Tech which works on blending high and low tech items (usually craft and technology). So interesting! Have I mentioned that MIT also discovered with my absolute favorite hair product (my hair is incredibly hard to tame) called Living Proof? It also happens to be an excellent branding example. Their package design is sweet. & When they first started shipping out their product they included a package with nicely designed informational cards that provided tips and asked for feedback (or another problem you want their scientists to solve.) Later on, they shipped me a free full-sized bottle of shampoo and conditioner for filling out a Living Proof survey.